Role: The Marketing Specialist is a critical role within eCU Technology. This role is responsible for executing the strategic marketing plan, demand generation strategies, managing and directing content, managing social media strategy, executing the creative plan, overseeing communication, executing digital marketing strategies, and overall brand management. Successful candidates will have a proven track record in developing and implementing novel, innovative, and effective marketing plans to differentiate the organization and make us stand out as the industry leader.

Essential Functions & Responsibilities:

•  Execute strategic marketing plans to align brand, communications, and product to drive demand, prospects, and lead generation.

•   Develop, implement, and manage our social media strategy across platforms. Execute digital marketing strategy, create engaging content, and monitor performance metrics to optimize future strategies.

•  Develop and execute trade show marketing strategy and promotional materials.Develop marketing materials, prospect campaigns, and monthly newsletters.

• Manage agency and other third parties.

•  Other duties as assigned.

Performance Measurements:

1. Blend of internal knowledge, display a technically-savvy aptitude, and be driven/motivated to work in a semi-fluid environment (think: startup mentality).

2. Measured increase in website traffic, social media impressions, click rates, prospect counts, and signed contract.

3.  Perform business development by dealing with other financial institutions/groups of people as opposed to just the individual customer.

4. Discuss new account issues and experiences from the client perspective.

Knowledge and Skills:

Experience - Three to five years of similar or related experience.

Education - (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills -  Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication.

Other Skills - The ability to listen, share ideas, and receive positive or negative feedback. Excellent organization skills with a keen attention to detail. Experience in social media marketing, PPC, and SEO. Strong understanding of social media platforms, tools, and best practices. Proficient in utilizing social media management tools.The ability to adapt to change. Be articulate and a good communicator. Ability to discuss difficult topics in a positive light and constantly build the relationship. Requires excellent time management skills and the ability to schedule work activities so deadlines are met and goals are accomplished in a timely and organized manner. Motivating, influencing, and/or training others is key at this level. Outside and inside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others. Motivated self-starter with a creative mind set.

Physical Requirements -   While performing the duties of the job, the employee is regularly required to:

-position self to move about the work area

-reach, grab, sort

-communicate in person and via telephone with others

-ability to transport a minimum of 40 pounds

-ability to set up conference booths

Work Environment - Willingness to travel to client sites and conferences on a regular basis. May require 10-25% travel.