Role: The Assistant Vice President (AVP) of Marketing Operations is responsible for overseeing the day-to-day operations and efficiency of the marketing department. This leadership role focuses on optimizing marketing workflows, managing vendor relationships, integrating marketing technologies with digital banking platforms, and leveraging technology to improve operational performance. The AVP will work closely with cross-functional teams, including the Sales Team, Lending Team, Branches, and other stakeholders, to ensure alignment with overall marketing strategies and organizational goals. The role emphasizes enhancing member experience across digital channels through personalized messaging and offers, driving innovation, and delivering measurable results.

Essential Functions & Responsibilities:

• Marketing Operations and Workflow Optimization. Lead the design and implementation of marketing processes and workflows that enhance team collaboration, project efficiency, and campaign execution. Integrate marketing automation platforms with digital banking technologies to deliver personalized offers and messaging. Ensure projects are delivered on time, within budget, and aligned with strategic objectives. Continuously assess and improve operational processes, utilizing best practices to streamline workflows.

•  Vendor and Technology Management

• Oversee the management and integration of marketing technology platforms, including Acoustic marketing automation platform, Kentico (website CMS), Alpharank for digital marketing attribution, eCU Technologies's Origins for Online Account Opening, and Asana. Build and maintain relationships with key vendors to ensure services and technologies align with the credit union's needs and budgetary constraints. Stay up to date on emerging marketing technologies and assess their potential to improve operational efficiency.

• Digital Strategy and Member Experience Enhancement.Drive the execution of digital marketing strategies, including website management, SEO, paid media, and marketing automation. Enhance member experience across digital channels by implementing personalized messaging and offers. Ensure digital marketing channels are optimized to drive member engagement and achieve organizational growth. Align digital efforts with broader marketing initiatives, focusing on delivering measurable performance.

• Data Analytics and Reporting. Lead the analysis of marketing performance metrics, ensuring data-driven decision-making to optimize campaigns and strategies. Provide regular reporting on key performance indicators (KPIs) and marketing return on investment (ROI) to senior leadership. Ensure data integrity across all marketing platforms and derive actionable insights from analytics.

• Collaboration and Strategic Planning. Collaborate with the AVP of Special Marketing Projects on the overall direction of the Marketing Department. Participate in strategic planning sessions to align marketing operations with special projects and initiatives. Foster a cohesive team environment that supports shared goals and objectives.

•  Budget Oversight and Resource Allocation. Assist the VP of Marketing in managing the marketing operations budget. Allocate resources effectively to support key marketing initiatives, balancing operational needs with cost-saving opportunities. Collaborate with leadership to identify areas where operational efficiencies can lead to budget optimization.

Performance Measurements:

1.     Ensure marketing operations and workflows are optimized to support the credit union’s goals for increasing membership, loans, and wallet share.

2.     Provide actionable insights and data-driven recommendations through regular performance reporting.

3.     Effectively manage vendor relationships and technology platforms to enhance operational success.

4.     Ensure timely and efficient execution of digital marketing strategies that contribute to measurable outcomes.

5.     Collaborate effectively with the AVP of Special Marketing Projects to align departmental initiatives.

6.     Manage the marketing operations budget, allocating resources to maximize impact while identifying cost-saving opportunities.

Knowledge and Skills:

Experience - Minimum of 7 years in Marketing Operations, Digital Marketing, or a related field; minimum of 5 years of management experience in a Credit Union, Financial Institution, or Marketing environment.

Education - Bachelor's degree in Marketing, Business Administration, or a related field required.

Interpersonal Skills - Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Other Skills - ''Integration Skills: Proven experience integrating marketing automation platforms with digital banking technologies for personalized offers and messaging.

''Leadership: Strong leadership skills with experience in managing vendor relationships.

''Analytical Skills: Proficiency in data analysis and reporting, with the ability to derive actionable insights from marketing performance metrics.

''Collaboration: Demonstrated ability to work collaboratively with cross-functional teams and stakeholders.

Physical Requirements -

Position self to move about the work area.

-Reach, grab, sort.

-Communicate in person and via telephone with others.

-Identify and recognize small font communication.

-Ability to transport a minimum of 40 pounds.

Work Environment - This position operates in a professional office environment at the First Service Credit Union headquarters in Houston, TX. The role routinely uses standard office equipment and marketing technology tools. Some travel may be required for vendor management, industry conferences, or related business meetings.